Understanding the C2B E-commerce Business Model

C2B E-Commerce

Understanding the C2B E-commerce Business Model


Maybe you have been familiar with influencers endorsing some products from a brand on social media. Influencer partnerships are common practices in the C2B business model. We have been familiar with B2C (Business to Consumer) and B2B (Business to Business) e-commerce business models. However, we might not be aware of the existence of the C2B e-commerce business model.

The C2B e-commerce business model has reversed the traditional business to customer relationships. In C2B, customers are no longer the market, and it switched to businesses instead. Previously, we have been explaining about six types of e-commerce business models. This article will explicitly talk about the C2B  business model.


What is C2B E-Commerce?


C2B stands for Customer to Business. The C2B e-commerce is a business model where the customer, usually the end-users, can sell their products and services to businesses and organizations. In this business model, e-commerce acts as an intermediary that facilitates transactions between parties. 


Examples of C2B Marketplace


C2B E-commerce is usually the marketplace for products, freelancers, gig workers, and contractors. Examples of C2B marketplaces are stock photos platforms such as Unsplash and Pexels, where people can submit photos and get royalties. Another common platform is startups that become a freelancer marketplace like Upwork, where people can offer any valuable skills. Another popular model is affiliate marketing and influencer partnership. Customers can leverage their influence on social media or blogs to refer to a particular product or service in e-commerce and get financial rewards every time a purchase is made. 


Understanding the C2B E-commerce Business Model


1. Make Advertising Cheap and Easy

In C2B e-commerce, the customers are the sellers. With this business model, customers are the ones who should advertise their skills or products to appeal to businesses. Thus, C2B e-commerce can leverage customer-generated marketing to reach more consumers, which will reduce the cost of self-advertising. 

2. More Options for Products/Services

The C2B market is constantly saturated with many sellers who want to build their competitive advantage against each other. In C2B e-commerce platforms, many products and services come in various quality levels, prices, and characteristics. This will be mutually beneficial for all the parties because it makes finding the desired products/services easier and drives more market competitiveness at the same time. 

3. Quick Access to Product and Services

Products and services in C2B e-commerce are always available at any time. Businesses can get what they need quickly. For example, companies with an emergency problem can easily hire gig workers, freelancers, or contractors from various platforms. Usually, the process of hiring a freelancer only takes a few days. With their specialized talent, companies can solve specific problems quicker.


Are You Interested in Building a C2B Startup?


Gear up will help you navigate the never-ending challenges of building a startup. Gear Up is a startup brainstorming partner in Indonesia that provides one-on-one and catered support for the chosen startups. Gear Up can help you find the correct business model, gain funding for your startup from venture capital, and scale up your startup. Join Gear Up to begin your startup journey.

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