Ambush Marketing Definition, Types, and Benefits

Understanding Ambush Marketing, Types, and Benefits for Startup   Marketing is about reaching prospective buyers and attracting them to our products/services. To achieve this goal, a marketing campaign must be captivating and informative. There are a lot of marketing strategies out there, but ambush marketing is one of the effective ways to reach this goal. […]

What is a stealth Startup? What are the pros and cons?

stealth startup

What is a stealth Startup? What are the pros and cons?   Stealth startup is rarely talked about, and for a good reason. Stealth startups run in the shadows. Though it might sound sneaky and suspicious, stealth mode is a valid strategy for a startup.   What is a Stealth Startup?   A Stealth startup […]

What is Minimum Viable Product (MVP) and How does it Work?

Minimum Viable Product (MVP)

What is Minimum Viable Product (MVP), and How does it Work?   The most critical step in turning a business idea into reality is to start small, rather than overthinking and spending too much time building the “perfect” plan. It’s better to execute and improve along the way. One of the best strategies to take […]

Definisi dan Tujuan Utama Lean Startup

Lean Startup

Definisi dan Tujuan Utama Lean Startup   Membangun sebuah startup tentunya bukan hal yang mudah. Pasalnya, startup dituntut untuk menawarkan produk/jasa yang unik namun juga dituntut untuk selalu adaptif dalam mengikuti permintaan pasar. Dahulu, proses mengembangkan startup dimulai dengan membuat rencana bisnis, melakukan pitch deck pada investor, merekrut pekerja dan membentuk tim yang solid, kemudian […]

Definition and the Main Purpose of Lean Startup 

Lean Startup

Definition and the Main Purpose of Lean Startup   Developing a startup is a nerve-racking process. A startup is burdened to offer unique products and services, yet a startup must always be adaptive in following the market demand. Back in the day, the journey of developing a startup began with creating a business model canvas, […]

Why Use Branding and Marketing Agency for New Startup?

Branding and Marketing Agency

Why Use a Branding and Marketing Agency for Your New Startup?   One of the most challenging questions for new startups is creating strong branding and delivering impactful marketing with limited resources. Is it better to hire brand and marketing specialists, or should you cooperate with a branding and marketing agency instead? Perhaps you are […]

 Benefits of Hybrid Working for Startup

Benefits of Hybrid Working

Benefits of Hybrid Working for Startup   The pandemic hits the world economy like a thunderbolt. We never saw it coming, but we are forced to adapt quickly. Like many catastrophes in the past, humanity once again manages to survive. Following the coronavirus outbreak, we observe many businesses temporarily shift their working method from the […]

Cashback Sites: How do they Work and the Benefits

Cashback Sites

Cashback Sites: How do they Work and the Benefits for Businesses   Let’s be honest, we all love cheap thrills.  We always look out for cheaper deals when spending our money. This is why products or services with cashback rewards are captivating. The cashback industry has experienced a meteoric rise in recent years. According to […]

5 Common Startup Pitfalls you Need to Avoid 2022

Startup Pittfalls

5 Common Startup Pitfalls you Need to Avoid 2022   Developing, launching, and managing a startup is like an extreme sport. It is incredibly risky, but it can lead to satisfying results when you do it right. However, If you are not careful, you might fall into the common startup pitfalls and traps. If you […]

6 Jenis Model Bisnis E-Commerce yang Harus Kamu Ketahui

Bisnis Model E-Commerce

6 Jenis Model Bisnis E-Commerce yang Harus Kamu Ketahui (Dari B2B sampai C2G)   E-commerce adalah salah satu model bisnis paling yang paling populer. Banyak startup di Indonesia mengadopsi model bisnis ini karena profitabilitasnya yang tinggi. Transformasi digital di Indonesia telah membuat penjualan produk dan layanan menjadi lebih mudah. Indonesia menduduki peringkat ke-4 sebagai negara […]

6 Types of E-commerce Business Models that You Should Know

E-commerce Business Model

6 Types of E-commerce Business Models that You Should Know (from B2B to C2G)   E-commerce is one of the most popular business models out there. A lot of startups in Indonesia adopt this business model due to its high profitability. The digital transformation in Indonesia has made selling products and services easier than ever. […]

Apa itu Omnichannel Retail Strategy dan Keuntungannya?

Omnichannel Retail

Apa itu Omnichannel Retail Strategy dan Apa saja Keuntungannya?   Apakah kamu pernah mendengar omnichannel retail strategy? Mungkin kamu sudah pernah mendapatkan pengalaman berbelanja dalam omnichannel tanpa kamu sadari. Hal ini dikarenakan tujuan utama omnichannel retail strategy adalah untuk membuat pengalaman berbelanja terasa mulus dan memuaskan.  Omnichannel retail strategy adalah metode untuk membuat pengalaman berbelanja […]