Why Use a Branding and Marketing Agency for Your New Startup?
One of the most challenging questions for new startups is creating strong branding and delivering impactful marketing with limited resources. Is it better to hire brand and marketing specialists, or should you cooperate with a branding and marketing agency instead?
Perhaps you are considering opt-in for a branding and marketing agency service. Here are some of the things that you can consider.
What is a Branding and Marketing Agency?
A branding agency is a company that helps businesses to understand their unique business identity and create their business persona. Branding strategy determines how people perceive and remember a business. Besides establishing a new brand, branding agencies also help companies to rebrand. Some of the services offered by a branding agency are:
- Building brand identity
- Logo design
- Web design
- Design guidelines
- Brand consultancy
- Social media strategy
On the other hand, a marketing agency is a company that helps businesses to communicate their branding on various channels to their target audience. The end goal of a marketing strategy is to convert awareness to purchase. Branding and marketing agencies come hand in hand. Some agencies even provide both branding and marketing strategies. After establishing strong branding, the next step is creating a marketing strategy. Marketing encompasses a wide variety of channels and methods. A marketing agency can specialize in one marketing sector or can also provide complete marketing services. Some of the services are:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social media advertisement
- Web development
- Content Marketing
- Traditional Marketing (billboard, television, printed ads, etc.).
Why Use Branding and Marketing Agencies for New Startups?
1. Help build your Brand from Scratch
If you are a new startup, branding, and marketing are the first step to selling your products/services. Branding and Marketing agencies help you build your brand and manage your end-to-end marketing by creating strategy, implementing, monitoring, and evaluating your marketing process.
2. Professional Help
New startups are still struggling to acquire expertise. Your team might still be incomplete, and it will take time before your business can finally run on its own. Even when you have already hired a full-time employee, your team might still struggle to execute your branding and marketing strategies. This is where external agencies can help. The branding and marketing agency has a lot of professional experts in the branding and marketing fields. With years of experience, they know how to create a strong brand and an impactful marketing strategy.
3. Less Cost
Branding and marketing strategy requires a lot of resources, from employees, tools, and equipment. Unfortunately, most new startups struggle financially. However, your startup needs to run and operate as soon as possible. If you’re unable to hire experts and buy the equipment at the moment, branding and marketing agencies can be a great alternative. A branding and marketing agency has all the experts and advanced equipment. Hence, your startup can save a lot of time and cost.
Need Help Building Your Startup?
We help you navigate the never-ending challenges of building a startup. Gear Up is a startup brainstorming partner in Indonesia that provides one-on-one and catered support for the chosen startups in our network. We can help you find the correct business model, gain funding for your startup from venture capital, and scale up your startup. Join us to begin your startup journey.